TLDR;
- DDC Enterprise has launched its Bitcoin Accumulation Strategy with an initial purchase of 21 BTC worth $2.21 million.
- Firm plans to acquire 5,000 BTC over the next three years, including 500 BTC by the end of 2025.
- CEO Norma Chu sees Bitcoin as a long-term value driver, calling it a hedge against macroeconomic uncertainty.
- Firm joins a growing wave of public firms adopting Bitcoin, as corporate BTC holdings near 800,000 coins globally.
DDC Enterprise Ltd., a Hong Kong-based fast-food conglomerate also known as DayDayCook, has officially joined the growing list of public companies embracing Bitcoin as a treasury asset.
21 BTC Purchased
The company kickstarted its ambitious Bitcoin Accumulation Strategy with the purchase of 21 BTC, valued at approximately $2.21 million. The initial acquisition was completed via the issuance of 254,333 common shares.
This move marks the first step in DDC’s larger plan to acquire a total of 5,000 BTC over the next three years, including 500 BTC by the end of 2025. The company intends to increase its holdings to 100 BTC in the coming days.
Notably, the announcement was made public in a shareholder letter from DDC’s Founder, Chairwoman, and CEO Norma Chu, released alongside the company’s 2024 financial report.
“I am exceptionally enthusiastic to announce DDC’s Bitcoin Accumulation Strategy, a cornerstone of our long-term value creation plan,” said Chu. “Bitcoin’s unique properties as a store of value and hedge against macroeconomic uncertainty align perfectly with our vision to diversify reserves and enhance shareholder returns.”
According to Chu, the initiative will be overseen by a dedicated treasury management team in collaboration with a newly formed crypto-native advisory board. The goal is a disciplined, risk-aware acquisition strategy that places DDC at the forefront of corporate digital asset adoption.
Record Growth Fuels Bold Moves
DDC’s Bitcoin bet comes amid record growth in 2024. The company reported $37.4 million in revenue—a 33% year-over-year increase, driven by expansion into the U.S. market and strong performance in China. Gross profit margins rose to 28.4%, while shareholder equity jumped by 33% to $11.3 million. As of March 31, 2025, the firm held $23.6 million in cash and equivalents.
With profitability on the horizon, particularly after its recently announced joint venture in China, projected to generate $3 million in annual net profit, DDC is entering 2025 in a position of strength.
“Our 2024 results demonstrate our ability to scale efficiently,” Chu emphasized. “We are not merely adapting to the future; we are shaping it.”
A Broader Corporate Shift Toward BTC
DDC’s announcement comes as more companies across sectors and geographies move to allocate capital to Bitcoin, citing long-term macroeconomic hedging and digital transformation.
On May 22, Chinese EV retailer Jiuzi Holdings approved a plan to purchase 1,000 BTC over the next year, using proceeds from a new share issuance. On the same day, Sweden’s H100 Group, a medtech company, revealed its first Bitcoin buy of 4.39 BTC for $490,830. H100 later raised SEK 21 million (approx. $2.2 million) from investors, including Blockstream CEO Adam Back, to further expand its crypto reserves.
According to data from BitcoinTreasuries.net, 112 public companies now hold a combined 796,702 BTC, or about 3.79% of total Bitcoin in circulation. MicroStrategy remains the top holder, with over 576,000 BTC ($63.4 billion), while Block rounds out the top 10 with 8,584 BTC ($941.54 million). Despite its aggressive goals, DDC’s planned 5,000 BTC stash will not be enough to enter the top tier of corporate Bitcoin holders.
Private firms are also making moves. From fintechs to medical startups, Bitcoin is increasingly viewed as a strategic reserve asset. According to Bitwise, institutional players—including corporations and governments—could control up to 20% of Bitcoin’s total supply (around 4.2 million BTC) by the end of 2026.
Looking further ahead, analysts remain bullish. Bernstein has recently forecast corporate Bitcoin reserves reaching $330 billion by 2029. Meanwhile, Jess Myers of Moon predicts that digital gold will occupy 50% of corporate balance sheets by 2045.
