TLDR
- The Bitcoin Day promotion continues through April 10 or ends when the full $1 million reward pool is distributed.
- Participants earn cryptocurrency bonuses through purchases on Cash App, transactions with Square merchants, or transfers to Bitkey wallets.
- Qualifying participants can collect up to $80 worth of Bitcoin by participating in all available activities.
- The company maintains 8,883 BTC valued at approximately $616 million, positioning it as the 14th-largest corporate Bitcoin holder.
Block, the payment company led by Jack Dorsey, has introduced Bitcoin Day, a promotional initiative spanning its Cash App, Square, and Bitkey platforms. The program allocates $1 million in Bitcoin incentives to qualifying participants. Beginning April 6, the promotion extends until April 10, though it could conclude sooner if the reward allocation is exhausted.
Participants receive immediate cryptocurrency incentives following specific activities within Block’s ecosystem of products. These qualifying activities encompass purchasing Bitcoin, utilizing it for payments with Square merchants, and transferring holdings to Bitkey’s self-custody solution. All incentives are credited directly to participants’ Cash App Bitcoin accounts. The initiative emphasizes Block’s cryptocurrency-focused offerings.
BREAKING: JACK DORSEY'S BLOCK IS GIVING AWAY $1,000,000 IN FREE #BITCOIN STARTING TODAY
A BILLIONAIRE IS PUTTING BTC IN MILLIONS OF NEW HANDS
THIS IS F*CKING BULLISH 🚀 pic.twitter.com/YPyXYHQJfG
— The Bitcoin Historian (@pete_rizzo_) April 6, 2026
The promotion also unifies Block’s messaging across multiple platforms. It integrates consumer-facing payment solutions, business payment systems, and cryptocurrency storage under a unified promotional framework. This approach positions Bitcoin Day as a cornerstone of Block’s current marketing strategy. The initiative remains closely aligned with Jack Dorsey’s vision for the company.
Block consolidates its cryptocurrency platforms through unified promotional effort
Block previewed the initiative late last week before officially launching on April 6. The company integrated three existing platforms that facilitate [[LINK_START_0]]Bitcoin[[LINK_END_0]] transactions. Cash App enables cryptocurrency acquisitions, Square facilitates business transactions, and Bitkey provides self-custody capabilities. Consequently, participants can engage in a seamless experience across platforms.
Bitcoin Day consolidates these platforms under a cohesive promotional brand. Each platform typically addresses distinct user requirements. Through this initiative, [[LINK_START_1]]Block[[LINK_END_1]] positions them as interconnected components of a comprehensive offering. This framework simplifies user engagement.
The incentive structure deposits bonuses immediately into participants’ Cash App Bitcoin accounts. With this immediate delivery system, participants avoid delayed reward distributions. Rewards arrive following completion of qualifying activities. The initiative functions as a direct incentive program rather than a lottery-based promotion.
Block established a definite limit for the promotional budget. The company indicated the program concludes upon distribution of the full $1 million in Bitcoin. Therefore, the promotion might terminate prior to April 10. The conclusion timing correlates with participant claim velocity.
Participants unlock bonuses through acquisition transactions and custody transfers
Participants can secure rewards through three distinct methods throughout Bitcoin Day. Options include purchasing Bitcoin via Cash App, conducting transactions at Square-enabled businesses, or transferring BTC to Bitkey storage. Each qualifying action generates an immediate bonus according to program guidelines. Bonuses then materialize in participants’ Cash App Bitcoin accounts.
This framework connects acquisition, transaction, and storage within a single promotional offer. A participant might initially acquire Bitcoin through Cash App. That individual could subsequently utilize [[LINK_START_2]]Bitcoin[[LINK_END_2]] for purchases at a Square-accepting business. Following that, the participant might transfer Bitcoin to Bitkey for secure self-storage.
Square’s integration introduces a practical commerce component to the initiative. Participants extend beyond simply acquiring and retaining Bitcoin. They can actively transact with participating businesses. This broadens the scope beyond typical cryptocurrency trading promotions.
Block established a maximum of $80 in combined bonuses per participant. This ceiling applies after completing all qualifying activities. The company characterized the initiative as a reward-based program rather than a sweepstakes. Instead, it outlined a bonus structure linked to platform engagement.
Participation requirements and corporate Bitcoin reserves provide additional perspective
The company outlined specific qualification criteria. Participants must meet an 18-year minimum age requirement and maintain a United States residential address. They must also maintain an active Cash App account in proper standing. Additionally, identity verification completion is mandatory.
These requirements position [[LINK_START_3]]Cash App[[LINK_END_3]] as the central platform for the promotion. All rewards transfer to this account following qualifying activities. Participants failing verification requirements cannot participate. This approach connects the promotion to verified individual accounts.
New York state residents maintain the ability to purchase Bitcoin during the promotional period. However, they cannot access transaction or ownership components of the offer. This restricts their access to complete reward pathways. The limitation reflects jurisdictional constraints on certain cryptocurrency functionalities.
Block’s corporate Bitcoin treasury offers perspective on the promotional campaign. The company maintains 8,883 BTC valued at approximately $616 million according to available data. This positions Block as the 14th-largest publicly traded corporate Bitcoin holder. The treasury demonstrates the company’s sustained commitment to Bitcoin.
